One of my pet peeves, and it might also be one of yours, is the lack of adequate proofreading in written documents, whether online or on the printed page. I sometimes get distracted, as many writers do, and surf the web for fun as well as research. Just today I happened on a website which promoted a particular company as marketing and re-branding experts.

I read one or two pages, found a category marked ‘creativity’ and clicked on it. I found a short 140 word piece about the importance of being able to write well. Did I find any errors? Yes, I did. How many? Six. Okay, so one or two were stylistic but there were also mistakes in basic grammar, punctuation and the absolute howler of using it’s when they should have used its. I was tempted to offer my services via the Contact Us button but thought better of it. But I certainly won’t be using that company should I ever need re-branding!

I accept that Blogs, by their very nature, are spontaneous and might contain a couple of errors but the page I was reading was supposed to be a slick, polished professional website blurb. Not so polished when viewed through the eyes of a real writer/reader. Even in Blogs I think writers should at least strive for accuracy of spelling and clarity of meaning because they are trying to communicate, aren’t they?
Printed pages are often sitting ducks for my wrath. Recently, in a modern novel, I found that on one page the name of main character was spelt out in full. In the next mention it was abbreviated to the diminutive and then changed to its masculine form two sentences later. All this within a couple of short paragraphs. As a reader, I was definitely confused, though I did read on. Many might not.

If you find any errors in my copy, I don’t mind if you point them out to me. There is always room for improvement in my book, and I hope, in yours.

Yours correctly,

One Response to “Getting it right in writing”

  1. Murray Alfredson  Says:

    I did not know you had been branded in the first place, Yves. Was it very painful?

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Yves Potter

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